Understanding Employer Brand and the Need to Care


You would come across several instances making the case for solid marque employeur management. When you look at it from an organizational point of view, the employer brand should encompass the major aspects that present and potential employees could actually link with you and the employer. These features could be functional, economic or psychological.

Whether you have taken the time to define brand management as an organization, you would be having an employer brand nonetheless.

What are the advantages of building a great employer brand?

You would come across three major benefits that would make a case for employer brand management.

  • Enhance attraction
  • Increased retention
  • Greater enhancement with staff

It would imply that you should attract higher quality candidates at lower cost. These would be proactive employees who are more effective and help you provide enhanced revenues.

How to reach the core of employer brand management?

The answer to the question would be major principles for employer brand management to be similarly the same for regular brand management. Whosoever has been given the job of developing the employer brand would be required to spend quality time and effort for defining the major aspects of the brand. The definition has been characteristically summarized by a specific model that has been defining how you would like the audience should receive the brand. The model should be providing you with the starting point for your specific brand strategy.

There would be great danger to the approach. However, you should be conversant of the fact that simply defining the vision of brand has not been deemed the brand itself. It would merely be the way whereby you would like the people to perceive the brand. It would be pertinent to mention here that the real brand would live in routine experiences of the people with the brand and their specific perceptions along with associations they have pertaining to your organization.

Several people would be having the tendency to become skeptical for brands that makes huge promises. However, they may not be able to deliver as they claim. In order to bridge the gap between the perception of a brand and brand reality, several bigger companies would be creating two definitions of the brand:

  • One that would protect the brand as it has been presently experienced and perceived
  • Secondly, the one that describes how company would like the brand to be perceived

You would be required to maintain appropriate balance between both the definitions.